The users needed to understand why that action was important. At Pinterest, Casey wanted to get users to save a pin as quickly as possible, but forcing them to save a pin immediately upon entering the product would have skipped the setup.
Also, don’t forget to remove all the obstacles that could prevent them from reaching the point where they find that what you offer them is exactly what they are looking for. First, you have to keep in mind that you need to make users understand why it is essential to continue their journey on your website. If you think creating an “Aha moment” is an easy step, unfortunately, it is not we need to consider many things when we commit to guiding users to reach this point. Often these two types of “ Aha moments” are not one and the same. Specifically, they find that your product/services have helped them to find the solution for a problem or a need that they are facing now. The “Aha moment” from the perspective of your users is that point in the user lifecycle when they realize key value from your product. For example, you are thinking of making some changes to the website, adding new services, implementing a promotion campaign, etc. Namely, your “aha moment” and the “users aha moment.” The first one is that emotional point in the life of your company through which you realize that you have a “Eureka moment”, a key idea or insight on what to build to make your customer’s life easier.
There are two types of “Aha moments” that you might experience Essentially, “Aha moments” are the positive reactions behind a user experience.įinding and improving your own service’s “Aha moment” is not an easy task, so we put together this article to walk you through the process and make your job a little easier. It uses an algorithm to determine what’s trending and popular, and it gets first-time users watching something as quickly as possible.
Netflix creates its aha moment by giving the user something to watch in less than a minute. To help you understand what an “Aha moment” feels like in real life, for real companies, here are some examples: Facebook’s “7 friends in 10 days”, users who added seven friends in their first ten days after signing up were more likely to stick around and become active customers. “Aha moments” can happen in different stages of the customer lifecycle. The Aha is a remembering of what you already knew, articulated in a way to resonate with your truth”. As Oprah Winfrey says, “you can’t have an Aha! moment unless you already knew it. This usually happens in the early stage of the customer lifecycle. The SaaS world’s version of “Eureka!” is the “Aha moment.” In software, it’s the pivotal moment when a new user first realizes the value of your product and why they need it. Arguably, this could be one of the first and most notable examples of an “Aha moment.” Archimedes had found the solution to something which had troubled him for a while. “Eureka!” can be roughly translated as “I found it!”. Legend has it that upon discovering the water displacement, Archimedes jumped out of the bath and cried, “Eureka!”. Archimedes realized that the displacement of water was equal to the volume of his submerged body. For example, when the Ancient Greek scholar Archimedes once stepped into his bath, he was amazed to see the level of the water rise. Our history is littered with “aha moments” that have changed the world. Do you remember the last time you said: “Wow! That’s awesome! That’s exactly what I needed!” Hold on to that memory because that was an “Aha moment!”.
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